Monday 25th October 2021

Why Advertise?

Why advertise with KIX 101.1? Here are a few reasons!

  • KIX 101.1 is immensely popular – approximately 50,000 people tune in every week! KIX listeners = $pending Power!
  • 100,000 watt signal covers 25 counties
  • Outstanding personalities
    • Brandon Lewis on the Morning KIX Start
    • Doris Day in the Mid-Day
    • Jonathan Knight on the Drive Home
    • The Big Time with Whitney Allen
    • After Midnite with Cody Alan
  • Cyclone Football & Basketball
  • NASCAR Cup Series Racing
  • Outstanding support personnel
    • A creative copy department
    • Excellent production values
    • Strong & creative promotions department
    • A sales department that is committed to serving you and to your success
    • Ratings, creativity, and production mean nothing if the advertiser doesn’t get the results they need and expect. KIX 101.1 is committed to providing solutions to your marketing problems!

Audio Is the Most Immersive Media

audiimmers.pngA new study by Alter Agents (commissioned by Entercom) that combines media user surveys and neurological measurements shows that audio is more immersive than other media, including linear TV, video and social media.  Doug Ferber of DEFcom Advisors gives us the rundown.  Participants consumed a media reel consisting of 22 clips across eight media types and five formats, randomized for each test group. The key metric in the study was immersion. Defined as “a scientific measure of emotional connection and attention,” immersion was measured through variations in participants’ heart rate, which the helps researchers understand what the brain values.

Based on a 1
100 scale, where the higher the number, the more immersive the experience is, audio delivered an immersion index of 57, beating out adbased video on demand (54), digital video (54), linear TV (52), and social media (52). “Immersion is predictive of sales. Therefore, advertising dollars placed with audio will turn into business.”  Audio portfolios that deliver local content and host recommendations to consumers create a ripe environment for advertisers. When guided by local influencers (talents), audio listeners engage with brands and take actions. Immersive experiences build emotion, attention and recall.

A new survey of radio listeners finds their trust in radio and its personalities continues to grow as social media has become far less trustworthy during the past year. Conducted by data and analytics firm Engagement Labs and commissioned by iHeartMedia, the study shows listeners ages 18-69 place higher trust in radio than in television or social media and that 79% of respondents said radio is more or just as trustworthy compared to a year ago while social media is 50% less trustworthy during the same time period.

The study, released ahead of the ANA State Of Audio Today virtual half-day conference, found that sentiment for Facebook, Instagram and Twitter has plummeted in recent months among radio listeners, with Facebook down 56%, Instagram down 38% and Twitter down 140%.

Among radio listeners 18-69, the survey found 75% trust radio, 66% trust television, 57% trust websites, 38% trust Twitter and 37% trust Facebook.

According to a press release summarizing the study, respondents said listening to radio and its on-air personalities helps them feel less isolated and more connected to their community, especially with the current social distancing guidelines.

“The COVID-19 pandemic has made it more important than ever for Americans to get information they trust and to find ways to connect with people – and these findings show that radio continues to deliver a much needed and sought out trusted companionship during this historic and uncertain time,” said Gayle Troberman, Chief Marketing Officer for iHeartMedia. “At iHeart, it’s not only important that we reach nine of out of 10 Americans, but that we continue to deliver a human-first approach to programming on our more than 850 stations in over 160 markets that gives our listeners the information and listening experience they want and trust, especially during these uncertain times we are in.”

The survey also found that an overwhelming majority of respondents indicated that radio improves their mood, helps them feel less isolated and more connected to their community. More than three-fourth of respondents (77%) trust the information they receive from their favorite on-air hosts. In addition, heavy radio listeners were found to wield robust word of mouth power for advertisers, having more brand conversations and more influence than heavy internet users and TV viewers.

The trustworthiness study was conducted by Engagement Labs from July 27-29 among radio listeners ages 18-69. The findings released also include data from Engagement Labs TotalSocial, fielded from July 2019 – July 2020.

General Sales Manager, Mark Shaffer
KIX 101.1 Account Manager, Darla Knutson
KIX 101.1 Account Manager, Jerry Logan
KIX 101.1 Account Manager, Tara Ethington