Monday 18th January 2021

Why Advertise?

Why advertise with KIX 101.1? Here are a few reasons!

  • KIX 101.1 is immensely popular – approximately 50,000 people tune in every week! KIX listeners = $pending Power!
  • 100,000 watt signal covers 25 counties
  • Outstanding personalities
    • Brandon Lewis on the Morning KIX Start
    • Doris Day in the Mid-Day
    • Jonathan Knight on the Drive Home
    • The Big Time with Whitney Allen
    • After Midnite with Cody Alan
  • Cyclone Football & Basketball
  • NASCAR Cup Series Racing
  • Outstanding support personnel
    • A creative copy department
    • Excellent production values
    • Strong & creative promotions department
    • A sales department that is committed to serving you and to your success
    • Ratings, creativity, and production mean nothing if the advertiser doesn’t get the results they need and expect. KIX 101.1 is committed to providing solutions to your marketing problems!

Nielsen: On The Road to Recovery with AM/FM Radio

With the onset of Fall, changes in working and commuting patterns-along with a return to school-are sparking growth in radio listening. Tracking the past eight months of Nielsen PPM data in the top 50 radio markets, the latest October survey (covering 9-10 through 10-7) reveals that radio’s weekly reach has recovered to within three points of March levels. This continues the upward trend which began during the re-opening period in June and July and follows several months of summertime stability.

As commuting increases, drive time recovery continues. At the beginning of the pandemic, radio use during traditional commute times initially declined, but it has grown each month since then, with significant recovery in October. Morning drive in particular increased by eleven percent from September to October, while weekends have now moved ahead of March levels.

Nielsen’s consumer lifestyle surveys found that 53% of consumers as of October are ‘ready to go.’ They feel that life is becoming more normal and are more likely to resume usual activities and shopping patterns as restrictions ease.

The ‘ready to go’ cohort has an attractive qualitative profile-they’re more likely to be ages 25-to-54, have children, earn over $100,000 annually, and work outside the home. Turns out they are heavy radio listeners, too; because they spend more time away from home they consume more radio than those who stay put.

More employed Americans are returning to work outside the home, spending increasing amounts of time in their vehicles, and getting back into the schooling routine. The pandemic significantly altered the work-life balance for millions of consumers this spring. According to Nielsen’s series of consumer lifestyle studies, fielded in April, May, June and October, behavior is beginning to shift. Specifically, time in the car is increasing, where radio is the top source of audio.

A new survey of radio listeners finds their trust in radio and its personalities continues to grow as social media has become far less trustworthy during the past year. Conducted by data and analytics firm Engagement Labs and commissioned by iHeartMedia, the study shows listeners ages 18-69 place higher trust in radio than in television or social media and that 79% of respondents said radio is more or just as trustworthy compared to a year ago while social media is 50% less trustworthy during the same time period.

The study, released ahead of the ANA State Of Audio Today virtual half-day conference, found that sentiment for Facebook, Instagram and Twitter has plummeted in recent months among radio listeners, with Facebook down 56%, Instagram down 38% and Twitter down 140%.

Among radio listeners 18-69, the survey found 75% trust radio, 66% trust television, 57% trust websites, 38% trust Twitter and 37% trust Facebook.

According to a press release summarizing the study, respondents said listening to radio and its on-air personalities helps them feel less isolated and more connected to their community, especially with the current social distancing guidelines.

“The COVID-19 pandemic has made it more important than ever for Americans to get information they trust and to find ways to connect with people – and these findings show that radio continues to deliver a much needed and sought out trusted companionship during this historic and uncertain time,” said Gayle Troberman, Chief Marketing Officer for iHeartMedia. “At iHeart, it’s not only important that we reach nine of out of 10 Americans, but that we continue to deliver a human-first approach to programming on our more than 850 stations in over 160 markets that gives our listeners the information and listening experience they want and trust, especially during these uncertain times we are in.”

The survey also found that an overwhelming majority of respondents indicated that radio improves their mood, helps them feel less isolated and more connected to their community. More than three-fourth of respondents (77%) trust the information they receive from their favorite on-air hosts. In addition, heavy radio listeners were found to wield robust word of mouth power for advertisers, having more brand conversations and more influence than heavy internet users and TV viewers.

The trustworthiness study was conducted by Engagement Labs from July 27-29 among radio listeners ages 18-69. The findings released also include data from Engagement Labs TotalSocial, fielded from July 2019 – July 2020.

General Sales Manager, Mark Shaffer
KIX 101.1 Account Manager, Darla Knutson
KIX 101.1 Account Manager, Jerry Logan
KIX 101.1 Account Manager, Tara Ethington