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University of Iowa preparing marketing blitz

by KIX101.1 /1230 KFJB News Department posted Jun 16 2014 10:11AM

IOWA CITY, Iowa (AP) — The University of Iowa is preparing a marketing blitz in hopes of enticing more Iowans to enroll at the Iowa City campus.

The effort is driven by a new state funding plan that will reward Iowa's universities for increasing in-state enrollment and meeting performance goals.

The university's vice president for strategic communication, Joe Brennan, says UI plans "to strongly expand our efforts to communicate with more people and to do it more effectively."

The university says it won't lower admission standards to increase enrollment, however.

Filed Under :
Topics : Education
Location : IowaIowa City
People : Joe Brennan
06/16/2014 10:09AM
University of Iowa preparing marketing blitz
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