Meb Keflezighi's Boston Marathon victory is a marketing opportunity for sponsor Skechers.
A top company executive calls the title "a major accomplishment both for Meb and the brand."
Skechers signed Keflezighi three years ago hoping he could help legitimize its foray into selling running shoes. The company considered Keflezighi's endorsement a success long before he won Boston on Monday.
His title is another boost to a small but growing venture. He became the feel-good story of the marathon's return a year after the bombings — the first American man to win the race in more than three decades.
David Weinberg, Skechers' chief operating officer and chief financial officer, congratulated Keflezighi on Tuesday's earnings call. The company plans to honor his accomplishment in future commercials.