The Thinking Gap

Good Morning Kix Country!

We talked about this this morning, but I just have to share it again. Gap UK really dropped the ball on a toddler t-shirt campaign. Not only did they misspell Einstein on the boys T, they also only offered the Einstein T for boys while offering a “Social Butterfly” T for girls. Lots of people wouldn’t think twice about it, but there are lots of parents who are upset and consider it sexist to attribute brains to boys and not girls. It’s something to think about.